Turning Assumptions into Learnings: The Right Way to Use MVPs

A Minimum Viable Product (MVP) is the leanest possible version of your digital product idea - not perfect, but testable. But how minimal is "minimal enough?" Which features really matter? And why do so many MVPs fail not because of technology, but because of faulty assumptions?

Many teams spend months building concepts, conducting research, iterating on designs - only to find that real users behave in completely unexpected ways. Success stories like Airbnb, Dropbox or Instagram show that it's not about perfection, but about learning quickly through testing and feedback.

That's exactly what Judith Urban from our UX/UI team dives into in her latest video. She explains why an MVP isn't a half-finished product, but a learning tool to gain valuable insights early on.

• Why your MVP should be as lean as possible - but not leaner
• How big names started with surprisingly small MVPs
• The three principles that make an MVP truly successful
• Bonus: Judith's practical tips for launching MVPs in real life

An MVP isn't a dumbed-down product - it's a strategic approach: Just enough to learn, no more. Focus on rapid feedback and authentic user experience.

Enjoy the video - and if you have any questions, we'd love to hear from you! 🚀